When I’m not binge watching Netflix or fueling my Sephora addiction, I make a living as a marketer. Absolutely love it too! But what I don’t love is when an executive (especially one who is not a marketer) has the not-so-bright idea that eliminating advertising will not impact results.
Now cutting back a bit can be fine, but totally cutting out promotions is bad for business. Especially if that business is yours. Unless your product or service is the total s–t, you need to promote. And that means spending time and money and having the right staff to do it.
After all, if you’re not willing to spend money to promote your product or service, how can you expect customers to spend their money to buy it? Think about it.
And roqberry drops the marketing mic.