Success and Failure




Why Tuesday Is the Worst Day of the Week

A while back I had a conversation about which day was the worst day of the week. After much scientific evidence and debate, we concluded that Tuesday was the worst. Why? It contributes the least to the week. Here is how that day stacks compared to the rest.

Sunday: church, football, brunch, all you can eat buffets, great TV like Mad Men and The Walking Dead

Monday: yeah it sucks, but it’s the beginning of the workweek, plus Monday night football

Wednesday: Humpday- the GEICO camel is happy about that

Thursday: the weekend is in sight! It’s like Friday Eve.

Friday: so cool it has a chain of restaurants named after it!

Saturday: dude, it’s freaking Saturday! Chill, laid back, end of the week, what’s-your-hurry-forget-your-worries kind of day

Which brings us back to Tuesday. What does it offer? Nothing. Not a darn thing. Okay, it is a common release day for new books, albums, and DVDs. And some places do two-for-Tuesdays or Taco Tuesdays. But seriously- that is almost a desperation on our part to add something to this otherwise bland day.

Poor Tuesday. The least significant and loved day of the week. Even bacon can’t save you.

Oh wait, maybe that would make it better. Because everything is better with bacon. Even a Tuesday.



Best Advertising Strategy…

When I’m not binge watching Netflix or fueling my Sephora addiction, I make a living as a marketer. Absolutely love it too! But what I don’t love is when an executive (especially one who is not a marketer) has the not-so-bright idea that eliminating advertising will not impact results.

Um. No.

Now cutting back a bit can be fine, but totally cutting out promotions is bad for business. Especially if that business is yours. Unless your product or service is the total s–t, you need to promote. And that means spending time and money and having the right staff to do it.

After all, if you’re not willing to spend money to promote your product or service, how can you expect customers to spend their money to buy it? Think about it.

And roqberry drops the marketing mic.



Myths vs Reality of Weekend Plans

Hooray! We made it to Friday. And the Friday before a holiday weekend, which makes it even better.

I’m still trying to figure out what I’m doing this weekend. I always have grand plans (“I’m going to completely organize all of my closets!” “This kitchen will be HGTV-ready by Saturday night, by golly!” But the truth is always much lazier. Especially now that I’ve discovered the joy that is Game of Thrones (holy cow, that show is awesome!!).


So while I would like to say my weekend will be like the to do list on the left, the reality is that it will probably be like the list on the right. And I am not upset about that at all!

Happy Memorial Day!



Happy Mother’s Day (Maybe?)

Today as I was walking into church, I was greeted with “Happy Mother’s Day” four times. Which is really sweet. Except for one thing. I’m not a mom.

Now I don’t recall anyone greeting me with in such a fashion when I was in my early 20s. But I guess that now that I’m at a certain age, there is that assumption that I would be a mom. Never mind the fact that the people greeting me have never seen me with a child.

So this got me thinking about how this day may be difficult for some women. Women who have wanted to have children but could not. Women who have lost a child. Women who, like one of my dear friends, have recently lost their own mothers. I’m sure today represents an emotional minefield for some people as they avoid places and scenarios that would cause them stress and despair. In fact, all of us will, at some point, face this minefield as we deal with the death of our own moms.

Okay, I didn’t mean for this post to get all sad. Dude- I guess I can blame my mom for the ability getting too reflective at time. Oh well.

Happy Mother’s (or Others) Day.