How Ghostbusters Taught Me The Greatest Lesson On Social Media At Work

Oh, no. Here we go again. Another inappropriate corporate tweet.

You may have heard by now about the incredibly, graphically inappropriate tweet that US Airways sent out earlier today. Needless to say it is NSFW. Like epically NSFW.

Holy guacamole. How in the heck did this happen? As a social media marketer, I feel beyond terrible for US Airways’ marketing and PR team. I can only imagine the heat they are feeling- not just publicly but also from within their corporate walls. The tweet was public for an hour (a freaking hour!) before it was deleted, but the damage was beyond done. In the aftermath I saw less vile toward US Airways and more humor as people poked fun at the situation. Mashable even curated a list of the best reactions to the Twitter fiasco.

Okay, so now what? Excuse me while I Encyclopedia Brown this situation.

US Airways is launching an investigation, of course. So far it seems like everyone is really, really, really hoping that their Twitter account was hacked.

But what if the account wasn’t hacked. Oy. Here are a couple scenarios:

Someone was checking porn on their corporate-issued computer or device and accidentally copied/pasted the link in the tweet. I think the chances are slim on this one, as I’m sure US Airways has methods in place to prevent employees from viewing porn at work. So that leads me to…

Someone was viewing porn on their personal mobile device, which they also use for work, and accidentally pasted the link on the corporate account. I can actually see this being the likely scenario (assuming they weren’t hacked). Besides the fact that the potentially kinky social media person was viewing porn at work, this scenario proves a very important social media lesson that we all learned in Ghostbusters: Don’t cross the streams.

Check out this clip from the movie:

So crossing the streams is bad. How bad? As explained in the movie, “Try to imagine all life as you know it stopping instantaneously and every molecule in your body exploding at the speed of light.” I am sure that is how the marketing and PR teams at US Airways are feeling right about now.

When you mix business with pleasure on your mobile device- having access to both your work and personal social media accounts in one place- you are opening yourself up to this kind of disaster happening. This is why it is best to keep them separate. Kind of like church and state. No matter how careful you are, when you combine work and personal social accounts on one device you are risking not only your job but your personal reputation as well as your company’s.

The lesson here? If you do social media for your company, consider keeping the social streams completely separate on separate devices. And if you have to watch porn, at least wait until you get home. Yeesh!

XOXO,

roqberry

I’d Do My Taxes But The Hobbit’s On HBO

My procrastinating skills are in full effect today! I have already done a rough draft of my taxes and need to finalize them. Instead, I find myself doing everything BUT my taxes today. Only because I have to pay this year. If I was getting a refund that sh*t would have been done like February 2.

So instead I have been cleaning my house (eh, I needed to do that anyway), laundry, checking out Twitter, and watching a ton of YouTube videos.

Oh, lucky me! I just got an alert on my phone that The Hobbit is about to come on HBO. It’s not like I haven’t seen the movie over 20 times already. Oh, and it’s not like I don’t already own the Blu-Ray of the film. But I will be tuning in anyway. Then I need to wash my hair. Hey- I need to have clean hair before I finalize my taxes, right?

So I am going to spend time with Bilbo, Thorin, Gandalf, Balin, and the rest of the company of dwarves. Hey- maybe Gandalf can conjure up some more deductions for me.

A girl can dream, right?

XOXO,

roqberry

What Have You Done To Me Marvel?

So, where do I begin?

I watched Captain America: Winter Soldier yesterday. Absolutely loved it! Even better than the first one and a great piece of the Marvel Cinematic Universe (MCU).

But today I had a revelation. Marvel movies have so many Easter eggs. And I’m not talking about just the additional scenes that are placed during and at the end of the films’ closing credits (seriously, if you get up or stop any of these films before these play out, you are missing on setups for the next films!). The films often contain subtle and easily overlooked nuggets that reference other parts of the MCU.

Since I’ve never read Marvel comics (or any comic for that matter), I often discover that I have missed some important details. Usually this happens after I read a review or listen to a podcast. These reviewers will mention something, pointing out its importance in the MCU, and I feel compelled to learn more about “it”, whatever “it” is.

For example, in the middle of the closing credits for Winter Soldier, two characters are introduced. Having read about the credits scene. I knew who these people were. But I felt compelled to learn more about them. Turns out they are kind of important and, if they are in future films, they present a possible challenge as (SEMI SPOILER!) their dad is a major character in another film studio’s superhero franchise.

Confused yet?

Okay, so all of this means that I can’t feel like I can just watch the movies in a casual manner. I know that a casual approach to the films means I am missing out on some clues that connect the dots between the films.

Oh! Oh! Oh! Let’s not forget the freaking Agents of S.H.I.E.L.D. TV show on ABC! There are plot lines and characters from that show that play into the movies and certain elements of the movies play into the show as well. It’s a never ending cycle of Marvel madness!

So between the movies and the TV show and trying to learn about all the connecting plot lines and hidden references- it’s almost like homework to stay on top of everything happening in the Marvel films. Maybe I’m over-complicating it, but I do hate the idea of missing out on these hidden treasures. I almost feel like I have to Encyclopedia Brown every film. Oooh! Did you catch that reference? What did they mean by that? Did I just see…?

Argh! Even now I am watching Thor and looking at every little detail to see if I am missing something. I know I probably am. And that’s (probably) okay. In the end, that’s really part of the fun. The Marvel universe was created with so many crossovers that seeking all the subtle hints makes it kind of a cinematic scavenger hunt. We watch and see what we can catch and if we miss something, we still have an amazing film to watch all over again. And when we watch it a second (or third or tenth) time, this new knowledge means we look at the film in a new light.

Even as I write that last sentence, I feel compelled to go see Winter Soldier again. I wonder how long I can hold off before I head back to the theater.

XOXO,

roqberry