11 Ways Marketers Can Use Videos on Instagram

Yesterday Instagram updated its app so users can upload videos to their streams. Users can upload videos up to 15 seconds in length, more than twice the length of Vine’s 6-second videos.

A great feature, sure. But to many marketers the question will be, “Now what am I going to do with this?

While it is clear that videos offer a great opportunity to showcase a company’s products or services, some marketers may be stumped for ideas.

Here are a few suggestions:

  • A symphony, ballet or other performance company can share rehearsal footage
  • Restaurant showcasing daily specials
  • Model wearing an outfit or showing jewelry for a retail store
  • Bloggers and authors can use video to promote new articles and drive traffic back to a website
  • Yoga teachers can demonstrate poses and proper form
  • Local farmers can use video to announce what produce they are bringing to an upcoming farmers market
  • Charities can use video testimonials to show how donations are making a difference
  • Animal shelters can share pets that are available for adoption
  • Trivia contest! Ask a question by video- first correct answer wins prize
  • Invite customer testimonials via video, using a designated hashtag to accompany submissions
  • Resort or spa can use video to show a POV perspective of a property’s peaceful surroundings
  • Will you be trying Instagram’s new video feature? What brands and companies do you think will do well with the video option? I’m excited to see how restaurants, hotels, and fashion retailers use video on Instagram. Share your thoughts in the comments below.


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